OUTRÉ|the story behind the label

For 15 years I was an international hairdresser, hair educator to other professionals, working with models & celebrities.

No matter who I met from all around the world. I was faced with the same question: How exactly do I use this product? … As a single mother at the time not only was I exhausted, I didn’t have time to “glam,” myself up. Yet, I was teaching people how to get themselves or their clients ready. … Finally my daughters words sunk in, “Mom, those people can read the directions and then you don’t have to teach them how to use it. You stay home." …

It started as a simplified label for hair products that triggered all of the other over-looked details I would personally want to see in hair products. OUTRÉ by use me© not only made sense, I could no longer control the possibilities! - Devin Graciano, Founder & Owner

 
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 The Opportunity:

  • Maintain the integrity of the established instructional packaging on a new simplified label.

  • Design distinct yet related packaging as this was our second product line under the USE ME brand.

  • Appealing to an evolving demographic.

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Wrap around consultation
with USE ME® includes:

Brand identity
Package design
Creative direction
Web development
Social media design

I wanted to make sure Devin was proud, BIG PROUD, to demo her line in front of any retailers and potential partners. Packaging is a big part of how entrepreneurs are considered in the beauty space before making it to the shelves and online carts of customers. I wanted to make sure Devin’s line would be successful in any space! The reception of the line has been a humbling.
— Carefree Kris
 

Results

 
 

I like to do things right the first time, this was what I assured Devin when we embarked on our journey. I knew that from the very beginning her product line was going to make a big splash. It has. USE ME® products have been distributed by retailers such as Walmart, SpaceNK, IPSY, Nordstom, and Urban Outfitters just to name a few.

 
 
 
Working with Kris was the best find my company could have made! From building a brand, marketing materials, social media, professional and personal support, Kris was there! As a start up we gave awareness as an established brand with all she has created for us.

She really cares for every company she works with and creates a space of new energy! If you want someone to understand your brand or company as if it were their own, KRIS - KRIS - KRIS! Your needs will be met and surpassed because of her professionalism and her knowledge.

If you are not working with her, your company is already behind.
I love her.
— Devin Graciano, USE ME®
 
 
 

FEATURED IN

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FEATURED IN

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FEATURED IN

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FEATURED IN

 
 
 

A closer look at OUTRÉ

 
 

Ready to go like OUTRÉ?